Before your first campaign, choose one clear goal.

Start with the action you want a potential customer to take: discover your brand, visit a page, make an enquiry or complete a purchase.

Then decide what you will measure. A click is not a sale, and a message is not automatically a qualified lead. Agree on the definition before the campaign begins.

Prepare the next step, too. The ad, offer and destination should tell the same story. A clear contact method and a useful answer can matter as much as the visual.

Finally, agree on a test budget and a review point. Use what you learn to decide what to change next. This is a planning approach, not a promise of results.